With a focus on unification and integration, PrestoSports acquired the ScoreShots sports graphics-creation platform in 2020, incorporating it into the PrestoSports Super Suite of digital solutions. ScoreShots, previously a boutique platform, served over 400 athletics departments with customizable templated graphics. I began as a product designer and advanced to creative director, expanding the template library with over 500 designs tailored to various institutions, use cases, and platforms. Additionally, I established a strategic direction for our social media platforms, resulting in consistent posting, quality tutorials, and enhanced engagement. My efforts empowered clients with little to no design experience to create inspiring, branded graphics that elevated their programs and engaged their fans. I also collaborate with larger athletic departments to establish or refine their pre-existing branding, creating unique custom graphics for their different sports.

In addition, I contributed to the redesign of the ScoreShots landing page, following UI/UX best practices to increase traffic and achieve a 20% conversion rate for our free trial offering. My impact included designing consistent brand experiences across multiple channels, driving both experiential and revenue outcomes. I brought diversity and innovation to the team through complex thinking, problem-solving, and multidisciplinary design skills, including creative direction, animation, UI/UX, and social media expertise.