PrestoSports
Role: Creative Director | Web Designer | UI/UX Specialist
PrestoSports is a comprehensive sports technology platform serving over 1,500 athletic organizations by enhancing fan engagement and boosting their digital presence. Our suite of nine integrated products allows me to deliver branded content for each platform while creating a cohesive brand experience across all services.
As a Creative Director, I implement design best practices to drive sales, streamline internal processes, and meet critical deadlines. I work closely with marketing leadership and product management to translate vision into effective wireframes and visual designs. Additionally, I engage directly with schools, conferences, and various partner organizations to develop custom branded graphics and websites using PrestoSports technology. My role involves complex problem-solving and multidisciplinary design skills, including creative direction, UI/UX, web design, and social media strategy, to ensure the success of our products both individually and collectively.
Advanced Themes 2.0
Shorty after integrating with PrestoSports, I took the lead on our premier product, PrestoWeb. This web platform sets apart athletic programs with a website that serves as a digital hub, reflecting their brand and specific needs.
Our objective was to monetize PrestoWeb and enhance its core benefits. I oversaw the development and implementation of the Themes 2.0 project, working collaboratively to define the foundation, streamline the process, and create a more efficient digital product for both the implementation team and the client. I was responsible for refining the design process, managing client onboarding and offboarding, and designing and supervising the creation of over ten new website themes. These new themes have been a game changer for PrestoWeb. Offering our clients sleek, modern websites that not only set them apart but also provide their visitors with a simplified and responsive web experience.
Themes 2.0 in Action