Experience

Creative Director | PrestoSports | July 2021 - Present

• Drive creative direction through creative strategy, graphic design, and digital interactive production.

• Establish social media strategy and branded collateral to unify nine products into one integrated solution across multiple channels.

• Work with various disciplines such as Marketing, Development, UI/UX, and Product Owners to ensure strong and consistent brand deliverables.

Associate Creative Director & Product Designer | Scoreshots | March 2019 - July 2021

• Responsible for the conception, design, and execution of the overall digital creative strategy.

• Design successful brand communication across channels including email, print, social, UI/UX, and display.

• Lead and support the strategic and design development of multiple small and large-scale marketing projects.

• Elevate visual identity and revamp branded collateral for a wide range of customer touch points, including web, video, social, and software.

Founder + Brand Designer | Gray State of Mind Studio | March 2017 - Present

• Develop creative solutions for brands through brand strategy, creative direction, web design, and print and digital collateral.

• Design visual systems and create thoughtful design solutions that run across campaigns, print, digital, web, and retail platforms.

• Translate client intent, brand voice, and style into visually striking experiences and creative innovations that reach their target audiences.

Skillset

• Ideation & Visual Storytelling

• Product Design

• UI/UX Fundamentals

• Web and Mobile Design

• Proficient in Adobe Creative Suite

• Project Management

• Prototyping

• Problem-Solver

• Self-Motivated

• Discernment

Education

Associates in Graphic and Web Design | Art Institute of Charlotte | 2017 - 2019

B.S.B.A Management, Organizational Mgmt Concentration | University of North Carolina at Charlotte | 2014 - 2017