Sarah Ford
Services: Branding | Logo Design | Web Design | Website Strategy
Sarah Ford, a California-based esthetician specializing in holistic, clean, and corrective skin care, desired a new brand identity that aligned closely with her values. We revamped her branding and complemented it with a redesigned website, social media assets, and a grid-posting strategy to strengthen her brand presence, amplify social engagement, and expand her following.
The vision for Skin by Sarah Ford was to embody authenticity and natural beauty, with a light and airy aesthetic that resonates with its organic and scientific roots. Neutral colors and earthy tones were chosen to reflect the natural essence of Sarah's treatments and products, while gold accents symbolize the inner radiance she helps clients discover. Palm leaves, organic textures, and earthy imagery underscore Sarah’s commitment to holistic and natural skin health. The simplicity of the new logo emphasizes the purity and effectiveness of Sarah’s skincare offerings for each client.